Marketing Campaign-Everything in our Power

Marketing Campaign: Everything in Our Power (AltaLink)

AltaLink is Canada’s only fully independent transmission company, and is responsible for the maintenance and operation of approximately 11,800 kilometres of transmission lines and 270 substations in Alberta. AltaLink owns more than half of Alberta’s transmission grid and serves 85 per cent of its population

As communications specialist for AltaLink, Paul was tasked to help raise awareness about the company among potential employees. This employment recruiting campaign targeted students looking for summer work, recent graduates in particular fields, such as engineering, along with the general public.

Campaign Objectives:

To increase the organization's human resource database of potential employees for divisions including operations, asset management, finance and human resources among others;
To reach upcoming or recent graduates of Alberta's trades and engineering programs;
To reach current students of post-secondary programs looking for summer employment;
To demonstrate why AltaLink is a great place to work;
To demonstrate AltaLink's commitment to a well-balanced work/personal lifestyle;
To provide high quality and appealing information at employment recruitment fairs and post-secondary school visits;
To continue candidate's interest in AltaLink during the recruitment/competition process;
To demonstrate AltaLink is an excellent organization for career development.

Creative

Brochures/Postcards

Web Banner Ads

Article for Industry Magazines and Altalink Web Site

AltaLink Summer Jobs Benefit Students